The story behind the story

The journey began when renowned beauty expert Joelle made a keen observation that led her to a starting discovery: When it comes to beauty, most women seem to focus on what makeup to wear over their skin,overlooking the love and care they ought to be giving it first.
Joelle’s name has been synonymous with beauty and with giving the latest beauty advice for over a decade, as she is always in search of the next best thing. On her quest for flawless, beautiful skin, Joelle went on a journey of discovery to the capital of magnificence: Paris. Where better to look than in the city of style and splendor?

With her own unique vision for beauty, Joelle has now created a signature range of beauty products with help from a dedicated team of beauty experts and a pioneering Parisian laboratory.

Joelle Paris Hair and Face Range is the result of four years of research and development inside the finest beauty labs of France. Joelle’s beauty line has taken dedication, ambition and most important of all,passion to become what it is today.

Beauty is a concept that is hard to define but it is a key that opens the door to a world of confidence, power and positivity . That’s why we’re starting with the very foundations of beauty: Your hair and skin.

Our Mission

We aspire to give every woman the right to feel beautiful and comfortable in her own skin. With the right tools, women can forever maintain and nurture their beauty.

We strive for perfection in all that we do, and shall continue the quest for quality, originality and of course… beauty.